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Hi there👋🏽I’m Ina Lee, a digital marketer, illustrator and an aspiring UX UI designer based in London and Hong Kong.

I draw and design to deliver happiness ✨and

build brands people love.  

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About

My Work

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The LevelUp app was born out of the pay gap difference between genders. It is a a job searching + resource hub that provides pay transparency and resources for women to gain back the negotiation power at the workplace.

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The Work From Anywhere website is developed during the "work from home" pandemic period. It is a social good platform connecting Hong Kong employees with unusual places to work in. 

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All round user acquisition campaigns built for Phenix - the sustainable food app launched in Hong Kong.

Work ranges from brand identity design, social media strategy and PR campaigns.  

Airbnb Experience redesign project examines the user journey of virtual travel and the usability of the current mobile app, as well as exploring ways to smoothen user experience on the platform

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Airbnb Experience redesign project examines the user journey of virtual travel and the usability of the current mobile app, as well as exploring ways to smoothen user experience on the platform.

Airbnb Experience redesign project examines the user journey of virtual travel and the usability of the current mobile app, as well as exploring ways to smoothen user experience on the platform

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My illustrations are rich in colours. I center the messages around mental health, joy of living, women's rights and my Asian culture in the work.  

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Partnered with fotostax, a startup revolutionising how people share experiences through instant photography & developed a mobile app that serves as the interface for connecting the phone camera with the printer.

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​Manage digital marketing campaigns for clients such as Cathay Pacific, Hong Kong International Airport, Swire Properties, UNICEF, Green Peace, MTR and more.

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